Onboarding Survey for Ecommerce
Evaluate the new customer experience on your ecommerce platform.
When to Use
Send after the first purchase or account creation to optimize the new customer journey.
Survey Questions (10)
How easy was it to create your account?
ScaleHow easy was it to find products you were interested in?
ScaleHow clear was the information about shipping and returns?
ScaleHow did you hear about us?
Multiple Choice- Search engine
- Social media
- Friend/family
- Advertisement
- Blog/review site
How easy was the first checkout process?
ScaleHow would you rate the product recommendations?
ScaleHow clear were the product descriptions and images?
ScaleWhat almost stopped you from completing your first purchase?
Open-EndedWhat information was missing during your first visit?
Open-EndedHow could we improve the experience for new customers?
Open-EndedBest Practices
- Survey first-time buyers separately from returning customers
- Focus on the account creation and first-purchase experience
- Use results to reduce drop-off during registration
- Test changes and re-survey to measure improvement
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