Churn SurveyFintech
Churn Survey for Fintech
Understand why users close accounts or stop using your financial platform.
When to Use
Trigger when a user initiates account closure or after 60+ days of inactivity.
Survey Questions (10)
1
What is the primary reason for leaving?
Multiple Choice- Fees too high
- Found a better alternative
- Security concerns
- Missing features
- No longer need the service
2
How satisfied were you with the platform overall?
Scale3
How would you rate the security of our platform?
Scale4
How transparent were our fees?
Scale5
How would you rate our customer support?
Scale6
Did you experience any technical issues?
Multiple Choice- Never
- Rarely
- Sometimes
- Often
- Constantly
7
What would need to change for you to reconsider?
Open-Ended8
Which platform are you moving to?
Open-Ended9
What feature would have kept you as a customer?
Open-Ended10
Any final feedback?
Open-EndedBest Practices
- Be sensitive about financial data and trust concerns
- Keep the survey very brief for account closures
- Route trust-related feedback to the security team
- Track churn reasons by cohort and acquisition channel
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