Churn Survey for Agencies
Understand why clients end their agency relationships.
When to Use
Send when a client gives notice of contract termination or non-renewal.
Survey Questions (10)
What is the main reason for ending our engagement?
Multiple Choice- Budget cuts
- Unsatisfied with results
- Bringing work in-house
- Switching agencies
- Project completed
How satisfied were you with the quality of our work?
ScaleHow would you rate our communication throughout the engagement?
ScaleHow well did we deliver on agreed timelines?
ScaleHow would you rate the ROI of our services?
ScaleHow proactive was our team in suggesting improvements?
ScaleWould you consider working with us again in the future?
Multiple Choice- Definitely
- Possibly
- Unlikely
- No
What could we have done to retain your business?
Open-EndedWhat did we do well that you'd like other agencies to know?
Open-EndedAny final advice for our team?
Open-EndedBest Practices
- Have a senior leader send the survey personally
- Focus on understanding, not retention at this stage
- Look for patterns across churned clients
- Use insights to improve retention for current clients
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