FeedPulse
Churn SurveyAgency

Churn Survey for Agencies

Understand why clients end their agency relationships.

When to Use

Send when a client gives notice of contract termination or non-renewal.

Survey Questions (10)

1

What is the main reason for ending our engagement?

Multiple Choice
  • Budget cuts
  • Unsatisfied with results
  • Bringing work in-house
  • Switching agencies
  • Project completed
2

How satisfied were you with the quality of our work?

Scale
3

How would you rate our communication throughout the engagement?

Scale
4

How well did we deliver on agreed timelines?

Scale
5

How would you rate the ROI of our services?

Scale
6

How proactive was our team in suggesting improvements?

Scale
7

Would you consider working with us again in the future?

Multiple Choice
  • Definitely
  • Possibly
  • Unlikely
  • No
8

What could we have done to retain your business?

Open-Ended
9

What did we do well that you'd like other agencies to know?

Open-Ended
10

Any final advice for our team?

Open-Ended

Best Practices

  • Have a senior leader send the survey personally
  • Focus on understanding, not retention at this stage
  • Look for patterns across churned clients
  • Use insights to improve retention for current clients

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