CES Survey for SaaS
Measure how easy it is for customers to use your SaaS product and get help.
When to Use
Send after support interactions, onboarding flows, or feature adoption moments.
Survey Questions (10)
How easy was it to accomplish what you set out to do?
ScaleHow easy was it to find the feature you needed?
ScaleHow easy was it to get help when you needed it?
ScaleHow clear is our product's navigation?
ScaleWhat task were you trying to complete?
Multiple Choice- Setting up a new feature
- Troubleshooting an issue
- Managing my account
- Generating a report
- Other
How easy was it to understand error messages or guidance?
ScaleHow much effort did it take to resolve your issue?
ScaleHow easy is it to learn new features?
ScaleWhat made the experience difficult, if anything?
Open-EndedHow could we make things easier?
Open-EndedBest Practices
- Focus on reducing effort rather than delighting customers
- Measure effort at specific touchpoints, not generally
- Use results to simplify workflows and reduce friction
- Combine with support ticket data for deeper insights
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