NPS Benchmarks for Media
Media NPS varies significantly by format, with streaming services generally scoring higher than traditional media. Content quality and personalization are the primary drivers, while ad load and pricing changes are the biggest detractors.
NPS Score Distribution
NPS scale: -100 to +100
Score Breakdown
+33
Average Score
+29
Median Score
+11
Bottom Quartile
+46
Top Quartile
+58
Top Performers
Tips to Improve Your NPS
- 1
Invest in content recommendation algorithms to help users discover relevant content.
- 2
Be transparent about pricing changes well in advance of implementation.
- 3
Minimize ad frequency and optimize ad relevance to reduce frustration.
- 4
Offer flexible subscription tiers to match different consumption patterns.
- 5
Survey after significant content releases to gauge audience reception.
Track Your Own Benchmarks
Stop guessing where you stand. FeedPulse tracks your NPS, CSAT, and CES scores over time so you can benchmark against industry averages.