NPS Benchmarks for Automotive
Automotive NPS spans the full ownership lifecycle from purchase to service to trade-in. EV manufacturers have disrupted traditional scoring by offering direct-to-consumer models with transparent pricing, raising expectations across the industry.
NPS Score Distribution
NPS scale: -100 to +100
Score Breakdown
+39
Average Score
+36
Median Score
+16
Bottom Quartile
+51
Top Quartile
+64
Top Performers
Tips to Improve Your NPS
- 1
Survey at multiple journey points: test drive, purchase, first service, and annual check-in.
- 2
Provide transparent, upfront pricing to eliminate negotiation anxiety.
- 3
Offer loaner vehicles or rideshare credits during service appointments.
- 4
Create a seamless digital experience for scheduling service and tracking progress.
- 5
Follow up after service visits to ensure the issue was fully resolved.
Track Your Own Benchmarks
Stop guessing where you stand. FeedPulse tracks your NPS, CSAT, and CES scores over time so you can benchmark against industry averages.