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CSAT200+ companies surveyed

CSAT Benchmarks for Automotive

Automotive satisfaction is heavily weighted toward the service department experience. Dealers with efficient service scheduling, transparent repair estimates, and timely completion consistently outperform on CSAT.

CSAT Score Distribution

Bottom Quartile63%
Average77%
Median75%
Top Quartile84%
Top Performers91%

CSAT scale: 0% to 100%

Score Breakdown

77%

Average Score

75%

Median Score

63%

Bottom Quartile

84%

Top Quartile

91%

Top Performers

Tips to Improve Your CSAT

  1. 1

    Offer online service scheduling with real-time availability.

  2. 2

    Provide detailed, itemized repair estimates before starting any work.

  3. 3

    Send progress updates during longer service appointments via text.

  4. 4

    Ensure the vehicle is returned clean, both inside and out.

  5. 5

    Train service advisors to explain repairs in plain language.

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