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NPS250+ institutions surveyed

NPS Benchmarks for Education

Education NPS reflects the perceived value of the learning experience relative to cost and career outcomes. Institutions with strong career services and alumni networks tend to earn higher loyalty scores from both students and parents.

NPS Score Distribution

Bottom Quartile+19
Average+41
Median+38
Top Quartile+54
Top Performers+67

NPS scale: -100 to +100

Score Breakdown

+41

Average Score

+38

Median Score

+19

Bottom Quartile

+54

Top Quartile

+67

Top Performers

Tips to Improve Your NPS

  1. 1

    Survey students at key transition points: enrollment, mid-term, graduation, and post-graduation.

  2. 2

    Track career outcomes and share data transparently to validate the investment.

  3. 3

    Create feedback channels that let students influence curriculum decisions.

  4. 4

    Invest in academic advising and mentorship programs that build personal connections.

  5. 5

    Segment NPS by program, year, and delivery format to identify specific improvement areas.

Track Your Own Benchmarks

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